The Senior Manager, Shopper (SAF) role is a full-time leadership opportunity, ideal for professionals with over 7 years of experience in shopper marketing, trade marketing, category management, or similar fields. The position involves collaborating with marketing, commercial, and bottler teams and includes up to 25% travel. There is no mention of relocation support, and the company guarantees an inclusive and supportive work culture with equal opportunities for all candidates.

What You Will Do Daily

This role is designed for an individual who thrives in a collaborative and dynamic environment. You’ll spend your time leading shopper strategy, connecting marketing efforts with shopper behaviour, and overseeing retail activation initiatives.

Your daily tasks will include developing robust shopper strategies, studying shopper journeys, and providing actionable insights to various teams. There is a strong emphasis on activating creative retail solutions and working alongside commercial and creative groups to deliver high-impact initiatives.

Cross-functional communication is essential as you integrate insights into brand campaigns and execution plans. Measuring and optimising the effectiveness of your work is a key expectation. You’ll also have opportunities to travel for customer visits and learn from diverse retail environments.

Pros: Reasons to Apply

This job offers significant exposure to high-level strategic planning and execution, making it ideal for candidates aiming for career growth. The culture promotes continuous learning and skills development, which is further accentuated by being a key player in a globally recognised brand.

Another advantage is the breadth of collaboration across teams. You are not limited to a single area but work at the intersection of insights, marketing, and retail strategy. This cross-functional teamwork enhances your professional network and knowledge base.

Cons: Points to Consider

The expectations in this position are high, with a strong focus on measurable outcomes and precision execution. While rewarding, this means you will be working in a fast-paced setting, often juggling multiple projects and stakeholders at once.

There is limited information about salary and specific employee benefits, which may require candidates to seek further clarity during the application process. The role’s travel component, although manageable, might not suit everyone.

Verdict: Is This Role Right for You?

If you are an experienced shopper marketing or retail insights professional ready to drive impactful change, this Senior Manager, Shopper (SAF) role stands out as a fantastic career move. The position rewards strategic thinking, collaboration, and delivering results. If you thrive in such an environment, applying could be a valuable step for your future.