Role Overview and Conditions

The Senior Manager, Shopper (SAF) role is a permanent, full-time opportunity at one of the world’s most recognisable brands. The position offers a dynamic work environment, with travel required up to 25%. There is no relocation available. Salary specifics are not provided, but expectations are high for someone with at least seven years’ experience in shopper marketing or related fields. Candidates are expected to deliver excellence in developing shopper strategies across various retail channels and integration with multiple teams.

Key Responsibilities

Your day-to-day focus will include leading strategic shopper marketing initiatives and ensuring brand equity is effectively brought to life at the point of sale. Responsibilities stretch from developing channel-specific strategies to collaborating with internal and commercial partners. The job demands turning consumer and market data into actionable plans. You’ll also be expected to track performance, optimise activations, and support capability building across teams. Active cross-functional relationship management and a focus on execution discipline will define your success in this position.

Positives of the Role

One clear benefit of this role is its highly visible nature, offering opportunities to influence brand performance on a large scale. There’s significant scope for professional growth through cross-team collaboration and exposure to leading retail and marketing practices. Another pro is the chance to drive innovation and implement cutting-edge solutions through digital commerce and data-driven marketing.

Challenges You May Face

This position comes with high expectations; managing complex projects and aligning diverse teams can be demanding. Additionally, the focus on measurable performance and continual optimisation could be challenging for those not comfortable with analytics. The need for travel and maintaining alignment with global frameworks also adds pressure, especially in a fast-evolving environment.

Final Verdict

If you’re experienced in shopper marketing and ready to take ownership of category-driving initiatives, the Senior Manager, Shopper (SAF) role is tailored for you. Your ability to lead, influence, and innovate will determine your impact, making this a compelling next step for motivated marketing professionals seeking to make a significant mark on a global brand.