Day-to-Day Responsibilities and Scope

The Senior Manager, Shopper position is focused on leading end-to-end shopper strategy within a major franchise environment. Occasional travel is required, and the job is full time without relocation provided.

Your daily responsibilities will include working with marketing and commercial teams to develop strategies that directly drive retail conversion and performance. You will analyse data, channel trends, and shopper insights to shape market-winning solutions.

This role involves creating and executing plans for modern trade, traditional trade, and emerging commerce. You will ensure promotions and activations align with the company’s brand priorities, from planning through to in-store execution.

As a leader, you’ll collaborate with internal teams and external partners to deliver precise, data-driven retail campaigns. Facilitating capability-building across the system is an ongoing part of this role.

You’ll be accountable for achieving key measures such as increased share, conversion rates, and execution of shopper marketing strategies across diverse channels.

Standout Advantages

One major advantage of this role is the exposure to various retail environments and the opportunity to lead large-scale, data-driven projects. This fosters significant professional growth.

You’ll also be working in a forward-thinking, inclusive company culture that is committed to continuous learning and personal development. There’s a strong support system for collaborative innovation.

Potential Drawbacks

This role expects you to thrive in a highly networked, fast-paced, and ever-changing setting, which may not suit those preferring routine tasks. Analytical skills are a must.

Additionally, close cross-functional collaboration is non-negotiable. The demands for data-driven planning and constant alignment with multiple teams could be challenging at times.

Final Verdict

If you have a deep curiosity for what drives shopper behaviour, are skilled at cross-team collaboration, and enjoy making data actionable in big retail environments, this is an outstanding opportunity.

The position offers a challenging yet rewarding path for professionals who are ready to make an impact in retail marketing at scale, with a focus on strategic insight and operational precision.